Scales and Tales

PERFORMING-ARTS EDUCATION PROVIDER

Supportive, Parent-Focused Design

Kelly wanted the website to offer busy parents a welcoming, stress-free experience from the moment they landed on the homepage. With a high volume of schools and a wide variety of classes running across the week, it was important to make information quick and easy to find. We created a clear, intuitive navigation system that allows users to filter by school, age group, or activity type, helping parents find what they need without unnecessary clicks. The overall design reflects the inclusive, creative nature of Scales & Tales while keeping the user journey smooth and efficient.

Seamless Booking and Trust-Building Features

For time-poor parents, a streamlined booking process was essential. We enhanced the integration with MagicBooking and placed clear calls-to-action across the site, making it simple to register and pay for classes in just a few steps. To help build trust with new families, we included genuine parent testimonials and used real photography to show the joy and creativity in the sessions. These updates not only improve usability but also create a sense of professionalism and reassurance, encouraging new families to get involved with confidence.