Hello, I’m Emily

I love to create thoughtful websites for purpose-driven businesses

From picture editing and building websites for major .coms in my 20s to practicing reflexology, my path has always been about connection. Now, I design Squarespace websites that are grounded, thoughtful, and aligned with the people behind them.

I have a natural ability to connect—with people, their stories, and what they really need to feel supported.

A lover of hiking, the outdoors, travel and all things a bit woo woo!

My mission is to craft calm, personalised Squarespace websites that truly reflect your work, values, and personality. I bring an intuitive, thoughtful approach to make the process easy, supportive and perfectly aligned with you.

So who do I work with?

That’s easy…

You’re a big-hearted, ambitious entrepreneur with big dreams and a clear sense of purpose. Sound like you?

  • You’re launching your passion project and ready to get your first professional website up and running. You want something simple, calm, and clear that shows who you are and what you offer, without overwhelm. I’ll help you create a welcoming online home that feels like you, from day one.

  • You’ve been in business a few years now and your website needs to catch up with where you’re headed next. Maybe you’re ready to refine your message, add new services, or just polish things to better reflect your values and personality. Together, we’ll build a site that grows with you and opens new doors.

  • You’re confident in your brand and business, but your online presence needs to match your expertise and vision. You want a Squarespace website that’s polished, purposeful, and truly elevates your professional story. I’ll help you craft a calm, seamless experience that connects deeply with your ideal clients.

Whatever stage of your business you’re at - I’ve got you covered!

That’s why I’ve created a calm, clear, and strategic process that takes the stress out of getting online—bringing your vision to life with thoughtful design, practical support, and a good dose of empathy (and a little humour too).

My Story

After independently travelling through South-East Asia, Australia, and South America in my mid-20s, I stumbled into a fabulous web design role quite by chance in London. Having studied design history at university, it was amazing to finally get on the creative side and bring my ideas to life. My first role was with iVillage.com, a young, exciting London startup with a mission to help women transform their lives. When Tesco.com took over, I moved up to North London and worked there for a few years before transitioning into freelance picture editing, collaborating with both online and offline London publishers.

I’ve always had a passion for helping people, so in my late 30s I trained in reflexology—a field I love because it feels authentic and purposeful, and it fit well around my young family. But I missed the creative side, so I found a balance by returning to web design alongside part-time reflexology. Now, I spend one day a week keeping my toes and my clients’ toes, in balance, and the other days doing what I love most: web design.

The Business I’ve Always Wanted


I love helping purpose- driven small businesses to create websites that feel like home: calm, clear, and built to grow with them.
I know how overwhelming tech and website decisions can feel when you're already wearing all the hats.
I use my intuition and joy of connection to create a process that’s calm, supportive and strategic designed to take the stress out of getting online and bring your big-picture vision to life.

Working with me means no jargon, no chaos, just collaborative, down-to-earth support (with a healthy dose of humour and empathy along the way).

Design, with Intention

Confidence through clarity

My process is designed to empower you, not confuse you. I’ll guide you step by step, helping you feel confident and in control, even if tech isn’t your thing. You’ll understand what we’re doing and why, every step of the way.

Design with purpose and impact

My process is designed to empower you, not confuse you. I’ll guide you step by step, helping you feel confident and in control, even if tech isn’t your thing. You’ll understand what we’re doing and why, every step of the way.

A collaborative approach

This isn’t a hands-off service, it’s a creative partnership. I take the time to really listen, understand your goals, and build a site that feels like you. Genuine connection and honest collaboration are at the heart of how I work.

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“Emily has calmly, professionally and expertly listened to what I wanted and designed and delivered a lovely new website that is easy to navigate and looks great. Can't rate her services highly enough. Thank you so much”

- Howard Gilbert - Joint Mechanics